Web design briefing

To get the most from your website design you need a design brief. The brief allows you to communicate your ideas to us quickly and easily so we can understand your needs. It should cover not only design, but should also cover topics such as content and functionality.

The designer's job is to come up with specific, workable solutions for you. The more information you give them, the better the result they'll produce. This is where the design brief comes in.

Starting a design brief

When we start to design your web solution it is important for us to lead the way through the design process even if you’ve worked with different web design agencies before, this is so we can understand how you work and you can understand how we work.

It is advisable to have a completed web design brief before any meetings take place so that when they do your ideas are written down and we can clarify them as we go thought the meeting.

What is contained in a web brief?

Typically you should include the following information within a design brief

• Information about you and your company
• What your strengths and weaknesses are
• Target audience
• Why do you need a website?
• Key messages you wish to convey in your site
• When does your website need to be launched?
• What is your budget?
• Any design constraints you can think of
• Are there technical / legal requirements?
• How will the design solution be implemented?

It is vital to spend enough time on these questions so that the chances of success is maximised.